Hello, I’m Helena! The designer/maker behind the brand, which launched back in 2016. I am a 24 year old, living in Potters Bar, Hertfordshire - where my little spare bedroom studio is also based. Fashion has always been a huge part of my life growing up and now I have the chance to make a positive impact on the industry through my own brand. I’m a strong believer in slow fashion and creating something to last.
My brand mission is to create high quality, staple pieces, that will be loved and cherished for years to come. My designs are for anyone who likes to have fun and experiment with their style, whilst also caring about the choices they make and making the conscious decision of picking quality over quantity. One of my future aims for the brand is to make it more sustainable by sourcing materials which have a lower environmental impact.
Alongside the designing, I also up-cycle vintage denim jackets, giving then a new lease of life. Combining my love of vintage with my love of art. I design and hand-paint each jacket to create a beautiful, original piece of artwork, giving the customer a unique addition to their wardrobe.