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©Helena Davis 2018

hello there...

This is me!

(and Colin)

...my name is Helena, I'm 24 years old and live in Hertfordshire (or The Shire as I like to call it). I am a British fashion designer/artist and launched the brand back in 2016. It has always been such a dream of mine to be able to call myself a fashion designer, so to have my own label and have complete freedom to create whatever I want is an extremely exciting prospect for me.


Within the designing, I like to focus on the architecture of fashion. Looking at simplicity whilst keeping my designs unique and timeless. The quality of the production and the fabrics are as high as possible, each garment is hand-made with all the love and care.

I've also launched my very exciting new project of up-cycling vintage denim jackets. Combining my love of vintage with my love of art, I design and hand-paint each jacket to create a beautiful original piece of artwork.

I just wanted to take this time to say a huge thank you to all of YOU. You who have supported me through this dream. Whether it's been emotional, financial, physical support or you've been extremely kind enough to buy something from me, it means the absolute world. Above all, I couldn't have done any of this without the grace of God. So thank you thank you thank you!

All the love, Hx